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Tuesday, 20 May 2026  ·  Ljouwert, FryslânEst. 2026

FRISIAN NEWS

Nijs fan de Wrâld  ·  World News  ·  Frisian Perspective

How Convenience Has Become the Dominant Value in Modern Life
Society

Hoe Maklikheid de Dominante Wearde yn it Moderne Libben Wurden Is

June 5, 2025 · Frisian News

We have traded skill, patience, and self-reliance for the illusion of time savings. The machinery of convenience now shapes what we eat, how we move, and whom we see.

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In frou yn Amsterdam bestelt har moarnsiten fia har telefoan sûnder út bêd te gean. De app toant har in menu fan restaurants binnen twa kilometer, elk mei de belofte fan levering yn minder as tritich minuten. Se scrollt foarby trije bakkerijen dy't se yn deselde tiid berikke koe. Dizze lytse sêne werhellet him tsientûzen kear per dei yn hiel Europa, elke transaksje in lytse stim foar maklikheid boppe alles. Wy hawwe ús wrâld om dizze iene wearde hinne werboud, en mar in lyts diel fan ús fernimme de priis.

Maklikheid ferkeapet himsels as frijheid. It belooft tiid te besparjen, wriuwing te ferminderjen, ús ta te stean ús te konsintrearjen op wat der ta docht. De technology wurket. Smartphones jouwe ús echt flugger ynformaasje as boeken dienen. Ynfrutsen mieltiiden siede echt rapper as farske yngrediïnten. Supermerken biede echt mear kar as lytse winkels. Dochs binne wy net riker wurden yn tiid. Kantoarmeiwurkers melde langere wurkoeren as harren âlden hienen. Âlden bringe minder tiid troch mei harren bern, net mear. Wy krigen de ark fan maklikheid mar ferlern de oeren dy't se beskermje moatten hienen.

Noch slimmer, maklikheid hat feardichheden oantaast dy't wy eartiids fansels fûnen. Jonge minsken kinne net siede út basale yngrediïnten. Se kinne net navigearje sûnder telefoan. Se kinne net allinne sitte sûnder ôflieding. Se kinne gjin stikken stoel reparearje. Skoallen leare bern no op skermen te typearje foardat se in potlead goed fêsthâlde kinne. Wy bestede ûnthâld út oan apparaten en freegje ús dan ôf wêrom't wy ús net konsintrearje kinne. Elk lyts stikje maklikheid snijt in tried dy't mienskippen eartiids byinoar bûn. De âlde bakker koe dyn namme. De fêste syklus fan merken en seizoenen foarme dyn wike. Do learrest troch dyn mem te sjen, net in fideo.

De masinery fan maklikheid tsjinnet ek macht. Algoritmen bepale hokker iten do sjochst, hokker nijs do beriktst, hokker produkten yn dyn feed ferskine. Bedriuwen sammelje gegevens oer dyn gewoanten, dyn lokaasje, dyn foarkarren. Do leaust dat do kiest. Do scrollst troch hûndert opsjes en tinkst dat do frijheid hast. It systeem biedt allinne karren dêr't it sels fan profitearje kin. Lokale bakkerijen kinne net konkurrearje mei besoargapps. Lytse winkels kinne net oerlibje as elkenien by grutte magazinen keapet. Maklikheid konsintrearret macht yn de hannen fan dejingen dy't de platfoarmen kontrôlearje.

Wy soenen oars kieze kinne. Net alles tagelyk, net mei suverheid, mar wy soenen kinne. Guon minsken dogge it. Se keapje op boerenmerk. Se siede har eigen iten. Se rinne of fytse ynstee fan taksy's te bestellen. Se lêze boeken ynstee fan te scrolle. Se besteegje tiid oan it learen fan lytse feardichheden. Dizze karren kostje mear tiid, net minder. De ylluzy fan maklikheid stjert gau as do besykest derûten te libjen. De echte fraach is oft wy noch altyd wolle wat maklikheid ús ôfnommen hat, of dat wy fergetten binne wat wy ferlern hawwe.

English

A woman in Amsterdam orders breakfast from her phone without leaving bed. The app shows her a menu of restaurants within two kilometers, each promising delivery in under thirty minutes. She scrolls past three bakeries she could walk to in the same time. This small scene repeats ten thousand times a day across Europe, each transaction a small vote for convenience over everything else. We have remade our world around this single value, and few of us notice the cost.

Convenience sells itself as freedom. It promises to save time, to reduce friction, to let us focus on what matters. The technology works. Smartphones really do get us information faster than books did. Frozen meals really do cook quicker than fresh ingredients. Supermarkets really do offer more choice than small shops. Yet we have not gotten richer in time. Office workers report working longer hours than their parents did. Parents spend less time with their children, not more. We gained the tools of convenience but lost the hours they were supposed to protect.

Worse, convenience has atrophied skills we once took for granted. Young people cannot cook from basic ingredients. They cannot navigate without phones. They cannot sit alone without distraction. They cannot fix a broken chair. Schools now teach children to type on screens before they hold a pencil correctly. We outsource memory to devices and then wonder why we cannot focus. Each small convenience cuts a thread that once bound communities together. The old baker knew your name. The fixed cycle of markets and seasons shaped your week. You learned by watching your mother, not a video.

The machinery of convenience also serves power. Algorithms decide what food you see, what news reaches you, what products appear in your feed. Companies collect data on your habits, your location, your preferences. You believe you choose. You scroll through a hundred options and think you have freedom. The system offers only choices it can profit from. Local bakeries cannot compete with delivery apps. Small shops cannot survive when everyone buys from warehouses. Convenience concentrates power in the hands of those who control the platforms.

We could choose differently. Not all at once, not with purity, but we could. Some people do. They shop at farmers markets. They cook their own food. They walk or cycle instead of ordering taxis. They read books instead of scrolling. They spend time learning small skills. These choices cost more time, not less. The illusion of convenience dies fast when you try to live outside it. The real question is whether we still want what convenience has taken from us, or whether we have forgotten what we lost.


Published June 5, 2025 · Frisian News · Ljouwert, Fryslân